Heart
Colour
Heart
Color and strength in a beat
Society, cultural movements and customs influence trends and vice versa
Thanks to fashion, today we can communicate who we are and our values.
All style choices lead to the search for brands close to our way of living and being in the world: they aim to keep together
being unique and trendy at the same time. A professional hair color is the first step on this path of rediscovery of oneself and one’s desires to feel more beautiful and self-confident.
Because the beauty of women is close to our hearts.
The heart at the center
Stopped.
Close your eyes and breathe: you will feel it beating inside you.
At the center of your emotions.
Vitality’s has put color at the center, as a driver of business, innovation and fashion trends.
From the heart of the color they propagate the vibrations that give life to the whole Vitality’s world.
Colour with a technological heart. In one beat, it colors and strengthens the hair.
Resistant, healthy, shiny and hydrated hair. Colour that is faithful over time. With a high index of naturalness.
Each Heart formula has been subjected to molar balancing, to achieve full, bright colors and intense reflections.
Effective formula for amazing results.
Heart is Vitality’s coloring that strengthens while coloring, improving the firmness of the hair, increasing its resistance to the skin.
35%
Phytokeratin: the strength of vegetable proteins
Following Vitality’s environmental awareness path, the Heart coloring cream is enriched with phytokeratin, the plant-based keratin derived from hemp and rice. Keratin is a protein that makes up the structure of the hair (scales and cortex). It gives compactness and elasticity to the hair.
Resistant and strong hair.
Omega glow complex
Omega Glow Complex is the plant-based complex of safflower and avocado oils contained in the Heart color. Rich in omega 3 – 6 – 9 fatty acids, vitamins D, E, K, it acts on two levels:
Inside the hair:
- • brings hydration and nourishment;
- • counteracts the action of free radicals thanks to its antioxidant action.
- • creates a lipid film, giving elasticity.
Pomegranate extract: a powerful natural antioxidant
Rich in polyphenols, the pomegranate extract contained in Heart coloring cream helps protect the color, prolonging its duration.
Thanks to its antioxidant properties, in fact, pomegranate extract helps preserve color over time, counteracting aging due to the external action of free radicals.
HIGH NATURALNESS INDEX IN RESPECT OF THE ENVIRONMENTHeart coloring cream has a naturalness index of
86-89%
Texture characterized by a delicate floral and fruity fragrance, in which notes of peony and pomegranate prevail.
Activators, for an uncompromising color result
To get the most out of your Heart coloring cream, Vitality’s has formulated Heart Activators.
Specific formulas developed to work in synergy with the coloring cream.
They optimize color hold and stability.
They facilitate mixing, for a soft cream that adheres precisely to the hair.
Naturalness index 82-86%*.
47 NUANCES all the colors of the heart
